Content distribution is the strategic amplification of content across multiple channels to maximize reach and impact from each piece created. Formats include blog posts, videos, podcasts, social posts, research reports, webinars, and ebooks; channels include organic social, email, paid promotion, syndication partners, communities, and search. The discipline is that distribution effort should match or exceed creation effort, because content without distribution is just an artifact in a folder. The most common content marketing mistake is creating more content; the discipline is distributing existing content more effectively.
The distribution channels:
Owned channels: