Content marketing is the practice of creating and distributing valuable, relevant content to attract, engage, and retain a clearly defined audience. Formats include articles, videos, podcasts, guides, tools, templates, and newsletters, with the goal of driving profitable customer action. The term was popularized by Joe Pulizzi at the Content Marketing Institute in the late 2000s; the underlying practice (publishing useful media to earn trust before asking for a sale) has existed since John Deere launched The Furrow magazine in 1895.
Content marketing is the slowest-paying and longest-compounding channel after SEO, with which it overlaps heavily. The economics work because a strong piece of evergreen content keeps generatin...