For a growing product startup, there is no better triumph than seeing your product on the shelves and online store of a billion-dollar retailer. It provides incredible social proof, validates your concept, and shows you’ve got what it takes to scale into a profitable business.

Unfortunately, for many startup founders, there exists a veil of mystery over what it actually takes to stand out to retailers in a crowded sea of established product companies and competing product startups.

Fortunately for you, we have the inside scoop from Rick Rommel, a partner at Sprosty Network and founder of RetailXelerator. Rick is a former Best Buy SVP, and was founder of its Exclusive Brands private-label business. He spent a decade both selecting and develo...