For many first-time founders, pulling an idea off the ground might look easy, yet a lot of them fail in their first few attempts.

According to CB Insights, more than 50% of startups fail in their first four years. 42% of them do because of a lack of market need, 29% run out of cash and 14% ignored their customers.

Founders learn about this process gradually, and often the hard way. The counter-intuitive nature of startups makes it difficult for first-time founders to have the right guesses at first.

It is clear that this stage was a legitimate challenge within the startup community — and it needs to be addressed.

Conversations were had and attentions were focused on fleshing out the very best way to assist these fledgeling startups to mark...