Building a startup that drives our lifestyle choices is incredibly hard, no matter what that care-free Founder's Instagram might suggest.
In order to make our startups work around our lifestyle, we have to make a deliberate choice to bend the fabric of reality to meet our demands.
It's crazy hard. But it can actually be done.
The foundation for having a startup that supports our dream lifestyles is making really strong commitments to those lifestyle choices. For example, if we're parents and we want to make sure we never miss our kid's soccer game, we have to publicly make that commitment and stick to it.
Sometimes just announcing those commitments is a great way to get the ball rolling. When we launched...