We were lucky to have Retail Growth Strategist Vanessa Ting share her tips for attracting major retailers for your startup project. Now with Buyerly.com and Retail Path, she helps product companies strengthen their appeal to major retail buyers nationwide. Below are our 10 big takeaways.

1. Build Sales Traction

Always collect sales data. Make sure to note your sell-through numbers and not just what is being shipped out. You can get creative with how you illustrate this to retailers, noting any increases in orders over time or PR that led to a spike in sales.

2. Create Brand Awareness

It is important to make sure you have the marketing support to create a brand identity both in the store and out of it. Without this, your product will just coll...