The Jobs Framework (Jobs-to-be-Done or JTBD) is the strategic approach that focuses on the "jobs" customers hire products to do rather than demographics or features. Popularized by Clayton Christensen and Tony Ulwick, the central question is "what job is this customer trying to get done when they hire this product?" The framework provides a customer-outcome lens distinct from feature-focused approaches (what does the product do?) and segment-focused approaches (who is the customer?), arguing that jobs are more stable predictors of demand than demographics or features. It is one of the more-useful strategic frameworks for product and business strategy.
The core concept:
Customers don't buy products; they hire products for jobs...