Product strategy is the high-level plan for how a product wins in its market, defining the target customer, value proposition, positioning, and success metrics. It is the decision-making frame that every roadmap item, feature tradeoff, and resource allocation should reference. It is distinct from product vision (the longer-horizon aspirational state) and from product roadmap (the time-ordered execution), and it is the layer most often missing in startup product orgs.
A useful product strategy answers four questions clearly: who is the customer (the specific segment, not "everyone"), what is the value (the specific outcome the product delivers and why it matters), how do we win (the competitive bet that gives the product an ...