Public Relations (PR) is the practice of earning media coverage and managing public perception of a company through press relationships and reputation management. It includes press relationships, story pitching, content distribution, executive thought leadership, and crisis management. PR is distinct from paid advertising (which is bought) and content marketing (which is owned) by being earned media (coverage placed because reporters or publications find the story worth covering). It's the discipline that turns company news, milestones, and perspectives into press coverage, podcast appearances, conference speakerships, and other third-party validation.
What PR includes:
Press relations: building relationships with repo...