A startup launch is the deliberate public release of a product to a target audience, designed to produce a concentrated burst of awareness and signups. It also targets press coverage and early users. It is an event, not a milestone: the launch is the moment the company chooses to be visible to the world, not the moment the product first becomes usable.
Launches typically anchor on a date, a destination (a landing page or product page), and a distribution plan. The most-used public launch venue for software startups is Product Hunt, where landing in the day's Top 5 generally produces several thousand to tens of thousands of website visits and a few hundred to a few thousand signups (the exact number varies enormously by catego...