The Price Ain’t Right.

As a startup company, pricing a project, your work or your time, is a difficult task, and one you will face from the get go in your business adventure. From experience, it is easy to underprice, and for whatever reason, easy to underprice regularly, again and again, and believe me, you will tire of concluding that “we are too fucking cheap!” after a while.

WHY STARTUPS UNDERPRICE WORK

Pricing work correctly is no easy feat, when you have to consider questions such as the following; What is the rate you want to earn? Should you charge day rates, rather than hourly rates? What would your wage be? (Note: you will want to write ‘ten million pounds’ here, unfortunately it is probably some way short of that.) What do your ...