Of the many, many things that can be extremely confusing for a startup founder, how to assign startup stock options is undoubtedly near the top of the list. Stocks are a whole world unto themselves, complete with new vocabulary, confusing math, and complicated issues to consider.

If you're not already an expert in finance, chances are you're scratching your head and going “Huh?” while simultaneously trying to make it look like you definitely know what you're doing.

But have no fear! This is your very simple, “how to assign startup stock options” 101 primer. I've reached out to startup founders and financial experts to figure out how this all works.

Consider this your first step — and then consider buying some time with a financial expert ...