Selecting the right growth agency for your startup can make or break your startup. The wrong pick can lead to months of pain and wasted resources. The right selection can rocket your startup through the rungs of growth.

Over the years, I have run an agency and worked with dozens of agencies. I’ve pretty much seen it all when it comes to marketing service companies. It’s also something I get asked a lot when speaking with founders, how do you find the right agency for your startup?

So, I have written my key criteria every startup founder should consider when researching, speaking to and selecting their next growth agency.

Startup-specific experience When hiring a startup growth agency, make sure the agency specialises in startup growth. It ...