I was talking with a Turkish startup friend of mine, giving him advice on his new site and proofreading his English writing. He hasn’t yet launched his service, and I offered to put it through userinput.io so that he could get feedback on the site and know how to improve it.

He said “well, let’s wait until I launch the site, then I will get feedback.”

And I said “No no no no no, let’s do it before.”

I’ll explain why I was so adamant.

When you finally launch your site, whether it’s a startup or an e-commerce or a portfolio site, you want it to be awesome, of course. And not just “awesome” but it needs to explain your offering clearly, create trust in the visitor, and not have confusing UX/UI and flow.

And the best time to get feedback on you...