What if I told you the perfect idea is a myth? We all know what the myth looks like – it’s this moment of inspiration where it’s so obvious that the world will love your idea for the Double Decker Couch. You rush downstairs in your PJs and begin a montage scene going from blueprint to big sale to furniture tycoon by the time the theme song is over.

Perfect Ideas aren’t Perfect (at all)

Perfect ideas don’t exist because—until you put them into the real world—they’re just concepts. In the real world your idea will get beat up a thousand times until it barely resembles whatever is in your head right now.

We get caught up in the notion that if the idea in our head doesn’t check all the right boxes, then ther...