The VP of Sales is the senior executive responsible for building the sales organization and scaling from founder-led selling to a repeatable rep-led motion. Sometimes called Head of Sales, Chief Revenue Officer, or Chief Commercial Officer at scale. The VP-S hires and manages sales reps and sales managers, owns revenue targets and forecasting, partners with marketing on demand generation, and partners with product on what customers want. The hire is one of the most-common executive hiring mistakes founders make because companies often hire VP Sales before the underlying sales motion is repeatable, leading to expensive failures. It is one of the highest-leverage hires when timed correctly and one of the most-expensive mistakes when ...