Aaron Leupp is the proud CEO of PromoAffiliates, one of the most popular CPR agencies in the world. They have simple, effective business model: the company generates promotional codes for their clients, and then advertises those codes across the web with sponsored content. Their clients include quite a few big names, such as Uber, Lyft, Drizly, and DoorDash.

I sat down with Aaron to talk specifically about what he’s doing on Youtube. He’s certainly the person to talk to, since the sponsored videos he has set up have led to millions of views and thousands of conversions. Aaron was happy to provide us with some key takeaways from his experience using Youtube micro-influencers: independent channel owners (vloggers, pranksters, etc.) who are w...