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ArticleMaking Lemonade Out of Customer Feedback

Making Lemonade Out of Customer Feedback

The year is 1985, the month is June. Oakridge, Tennessee is hot and humid. I had recently watched a cartoon where the protagonists opened a lemonade stand, and I was inspired to do the same.

I faced a challenge in that our house was situated at the very end of a cul-de-sac and flanked by empty lots. Great for privacy, bad for foot traffic. The neighborhood was in a new area, and much of it was undergoing active development and construction.

So, in a move that predates the frenzied food truck trend by thirty years, I loaded an Igloo™ water cooler filled with fresh-made lemonade into my red Radio Flyer™ wagon. Armed with a sleeve of paper cups and my Ft. Knox combination lock piggy bank I headed down the street towards the nearest constructio...


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