I used to be popular... now I'm just productive.

For a long time, I used to think that the more I built my personal brand, the more successful my startup would become. I spent countless hours at networking events, speaking gigs, and 5 nights per week doing dinners to expand my network. At the time, I was awfully popular.

Then one day, during my millionth speaking event, one of my investors pulled me aside. He said, very bluntly, "WTF are you doing here? I invested in your startup, and all I see is you showing up at every networking event doing speeches. Why aren't you back in your office building a company?"

He was right. While I was busy building my personal brand, what I wasn't doing was building my startup. Yes, more people knew about my...