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I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.

So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.

Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:

Don’t be afraid to bug people

When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.

But the one thing I did know is that there are marketers out there who are a...

It’s a crazy, multi-device world.

According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies.

This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challenge, however, is that mass-market tools and analytics technologies haven’t caught up—basic reports in Google Analytics only provide aggregate-level traffic data, for instance. It’s tough to dissect the steps that your audiences are taking to become customers and repeat customers.

Despite this lack of transparency, one concept holds tried and true: you’r...

When I first left my full time job to try my hand at being an entrepreneur, I thought it would be helpful to join a women’s business networking group. The membership included a subscription to their women’s business magazine which provides exclusive content, advice, and tips for being more business-y.

I won’t name the organization, but I won’t be surprised if anyone recognizes it. I joined just over 6 months ago and every time I have received an issue of this quarterly magazine, I become a little more enraged.

The very first red flag is that inexplicably and despite the fact that the women’s magazine is only available to pre-paying members and can’t be bought in store, it has a price tag on it (but no barcode), presumably to con...

Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – be...

Imagine stumbling across a Glassdoor review of your company filled with damaging declarations and seemingly unfounded statements. You’d be shocked, right? I know I was.

Our former employee’s description seemed so foreign, I didn’t recognize the company being described. According to the review, we were growing too fast, too furiously; we were operating in a knee-jerk manner.

It was clear the past employee wasn’t aware that we look to hyper-vet everything we do. Decisions are hardly made on whims; they’re quite nuanced. Of course, none of that matters to employees if they’re not hearing the truth.

What had happened? To make a long story short, complete miscommunication on our part.

We’re not the only business that’s dealt with miscommunicati...

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...

Here is Clarity.fm’s list of the top conferences for entrepreneurs in North America. These events are the ideal venues to gain exposure, make connections, and get inspired.

But we know that the decision to invest your precious time and money into attending a conference, or any event, is not one that many entrepreneurs take lightly. So, to help you make the most out of your trip, we’ve put together a list of some of the things that you should consider before, during, and after the event.

A True Hustler Prepares

The real conference hustling begins weeks before you arrive at the event. Conferences are a whirlwind of activity often compressed into a few short days, meaning that to make the most out of your stay, you need to come prepared....

Got questions? Ask thousands of world class expert mentors from Clarity.fm!

What are the legal ramifications of aggregating / scraping a third party onto a business listing site?

If a pizza shop shares photos of their business (and their pizza) on Facebook, Google+ and other large platforms. What are the legal ramifications of aggregating all of these photos onto a ‘master’ platform (external website).

Is this legal? (Attribution will be given).

Does anyone have experience (specifically the terms of Facebook and G+?)

Elizabeth Potts Weinstein, Small Business Attorney & Entrepreneur, answered:

(I’m an intellectual property law attorney.) If you use the embedding features of Twitter/Facebook/G+, you can embed a post on ...

Question: What unrelated hobby has taught you the most about business?

Marathon Running

“Running involves discipline and a lot of hard work. You can’t fake it when it comes to finishing 26.2 miles. You definitely get out of it what you put in. Not only does it involve physical toughness, but a considerable amount of mental strength and focus as well. Comparisons can be drawn to business when it comes to knowing your capabilities, working hard, using your wits and not giving up.”

— Michael Quinn
Yellow Bridge Interactive
@ybinteractive

Poker

“Poker is a game of incomplete information. You know what cards you have but are making educated guesses and playing odds based on your opponent’s cards. Business is similar...

"I'm seeing these events and groups popping up everyone asking me to network with other Founders, other marketers, devs, growth hackers, or anyone else in the startup community.

Between all the events, conferences, groups and whatnot — should I be spending my valuable time network or just focusing on my startup?"

If you have to ask, the answer is "No"

Most networking is a waste of time.

That's not because having a useful professional network isn't helpful, it's because how we often go about it is really unfocused.

Avoid random networking events

Sure, it's possible that if we go to SXSW we might happen to run into someone that can somehow be useful... someday...maybe.

But wouldn't it make more sense to put that time and expense toward set...