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“Make yourself at home.” It’s what we tell our guests when we want them to feel comfortable in our space. We say it as a courtesy. But if we really mean it, we’ll add information. We’ll tell our guests that there’s a pool table in the basement, snacks and refreshments out on the island in the kitchen… To immediately feel at home in new environments, most of us need to find our bearings first, to be shown around the place.

The same holds true for web-based applications, where invitations to make ourselves at home are pretty lackluster across the board. To be fair, a lot of energy is devoted to creating intuitive user experiences, but this isn’t the same as being shown around.

If you truly want your guests to feel at home in your app, y...

Question: Name your best tip for training summer interns as seamlessly and quickly as possible.

Plan Ahead

“Have a plan and lay it out clearly before they begin. Copying interns on emails prior to their start date has proven to be helpful. Also, ensure they have someone to shadow so they can hit the ground running.”

— Ashley Mady
Brandberry
@KickAshMady

Make Everything Transparent

“Provide interns with complete transparency on company initiatives, even if it doesn’t relate to their job spec or day to day tasks. I’ve found companies hold back on what they share with interns. But if you provide the same level of transparency you provide employees, interns tend to learn quicker, feel more tied into the organizatio...

What is one surefire tip to find investors and/or making the right impression on an investor?

The following advice around how to find investors is provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Have Your Legal House in Order

I’ve seen investors decline to invest in startups because their founders were so unsophisticated about legal formalities and/or because there is no documentation about intellectual property ownership. Before you find investors, you need to form a legal ...

Question: If you have an educational stipend for your startup employees, how do you decide what your company should pay for and what they should pay for out of pocket?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs.

See if It Benefits the Client

We’ve chosen to pay for any continuing education, no maximum, that adds immediate value to our client roster. If it’s a service or skill set that will improve our client’s experience with our company, expand our service set or improve the quality of the campaigns we run, then it is quickly approved. We also provide a free book library of management and self-...

Creating culture doesn’t just seem easier at a startup — it is easier.

When you’re a four-person team, you’re family. Collaboration comes naturally, and with everyone in every meeting, miscommunication is all but impossible. Scheduling a happy hour? It’s as simple as sending a text.

Then, you grow. You’re grateful to have help, of course, but that familial feeling fades a bit. No longer can everyone fit around the same restaurant table. Spontaneous outings happen less and less often. Communication starts to seem more like a chore than texting friends.

To a degree, cultural shift is natural as your team expands. No 50-person company will be as close as a five-person one. Still, with careful cultivation, your sta...

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For those of us who have never raised capital or built a startup before, there's a commonly-held myth that startups get funded with great ideas.

If the idea is so wonderful, an anxious investor will jump at the idea to get rich with an early investment. It must be true — we saw it on Shark Tank!

The truth is, startups get funded at all different stages, from the initial idea all the way up through proven traction. The problem is that the uninitiated don't quite understand what the difference is.

What if we had the idea 9 seconds ago?

If the idea is just that — an idea — and there's no other development or traction to the business, the only likely funding sources are going to be our credit cards and perhaps an incredibly supportive relative....

Last year, when we launched our team building company HeyTaco!, my business partner Blake and I knew we wanted to build a customer first company. Both of us are inspired by the success stories of customer-centric companies like Costco, Zappos, and Trader Joe’s. We knew that putting customers first and a focus on customer experience would be the foundation of our business.

As the Chief Taco Officer at HeyTaco! (Yes, that’s my real title), I’m constantly obsessing over new ways to improve the customer experience.

Over the past year we’ve discovered five ways that help us create lasting relationships with our customers.

1.) Be Responsive

In the fast paced world we live in, customers expect quick responses. They don’t want to wait for answers....

Let’s face it. Bootstrapping sucks. In theory, it should be liberating to be self-funded and self-sufficient at the early stages of running a business. But reality is much less glamorous. For one, we’re small peanuts surrounded by unicorns: our presence in the media, as a result, is almost zero. We’re competing with 10-figure marketing budgets and grinding our teeth to get there. We spend more time scratching our heads than making actual decisions.

Then, we see success stories like Basecamp, a company that could have been a unicorn but chose not to—growing to 50 employees and a customer base of hundreds of thousands along the way.

Holy shit, maybe it is all worth it.

While founders in the VC world are chasing their burn rates, Basec...

Creativity is the name of the game. Think about your favorite brands — are they creative? Are they above average on being original? I bet they are.

From Apple’s creativity in engineering and marketing, to Hubspot’s creativity in creative (pun intended) and Coca-Cola’s creativity in advertising — all the successful brands rely heavily on creating uniqueness and being original.

In these years where creativity is a must for every company, it’s becoming increasingly difficult to sustain and optimize creativity for yourself and your teammates.

Coming from this thoughts, I’ve delved in the topic of “sustainable creativity” (as we know “sustainable” is a buzzword and should be used everywhere). Through my research I’ve identified two very very po...