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If You're Not Terrified, You're Doing it Wrong
*"Fear and uncertainty are at an all time high right now among Founders, but this what we are built for. In the most uncertain times we build our greatest dreams. We plow forward when everyone else runs away. Stand strong, friends, we're gonna get through this together."
— Wil Schroter*
There’s a funny thing about building a startup: if it doesn’t scare the hell out of you, you’re probably not building it right.
Founders like to dream big, talk big, and pitch big. But behind every pitch deck and inspirational LinkedIn post is a cold, shaky hand wondering if this is the moment everything falls apart. That’s not weakness — that’s the real cost of greatness.
Even small outcomes can require big risks, and those don't come with a safety net. The...
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Guessing is Not a Successful Sales Strategy. Create an ideal customer profile instead.
Think your product is “for everyone”? That’s cute. It’s also a ticket to early stage startup hell.
One of the top reasons startups fail (42%!) is building something nobody actually needs. Translation: they never clearly defined who their real customer was. In startup post-mortems you’ll hear the haunting refrain: “no market need.”
An Ideal Customer Profile (ICP) is the antidote to that fate. It’s the crystal-clear picture of who truly needs what you’re selling. An ICP helps in qualifying leads effectively, ensuring your sales and marketing teams focus on the target audience.
Without it, you’re basically playing darts blindfolded and hoping for a bullseye...