Worked across Adform, Adobe Advertising (TubeMogul), and Zeta Global (Sizmek) — deep experience inside DSPs, DMPs, and ad servers

Helped build and sell omnichannel campaigns (CTV, DOOH, display, mobile, audio) to brands like Progressive, KeyBank, and Lenovo

Consulted on media strategy including:
• First-party ID activation on the open web
• Cookieless buying (Safari, Firefox)
• PMP packaging
• DV360 / TTD vs Adform tradeoffs

Can advise on GTM strategy for adtech products, PMP monetization, or what media buyers actually want from your platform

Experience with early-stage startups like Smarty.ai on messaging, pricing, and pre-sales enablement

Programmatic strategist with 6+ years inside DSPs (Adform, Adobe, Zeta). I advise on omnichannel media plans, identity strategy, and scaling spend efficiently. If you're building a media product or activating DOOH, I can help.