Ross Popoff-Walker is a UX Design advocate based out of New York City. His life-long goal is find deeper connections between user experience and product development. Over the past decade he has help organizations of all sizes with UX strategy, design, and research. He has been a speaker at numerous client workshops, including the US Postal Service, Starwood Hotels, MasterCard, and Nike, and at the Forrester Research Consumer Forum. You can reach him at RossPW.com or on twitter @RossPW