I'm currently working on the branding for my startup. I'm satisfied with the options my designer brought back but I don't know which one to choose! Should I just rely on my instinct or ask people? When asking people I get totally different answers! How can I know that I'm making the right decision?
Trust the opinion of the designer, don't make it a free for all of feedback from everyone and your mother. Thatis how bad logos happen. Work with them to decide the best one based on your business goals. They will appreciate you asking their professional opinion on the design.