I'm the founder of a start-up called IceBreaker that throws social events in NYC. We've had an amazing turnout and our customers seem to love the events and have shown a willingness to pay for them which has validated our product. We are looking into ways to attract new customers that we're not part of our current network. Are their any tips for attracting new customers to our business?
If you haven't already have a co-host organization or have sponsor that adds to the guest list to grow both networks.
Engage a charity to co-host that would benefit in some way plus you reach their audience.
Put referral program in place - bring a friend get something in exchange.