Questions

I'm from Chile, and Inbound marketing is really new over here. I have been doing it for years for my previous startup with excellent results, and made some projects to bigger companies and now I want to create an agency to do this full time. This would be in spanish and I have freelance copywriters in my team. thank you!

Hi,

I'm Ed. I'm Head of demand generation for a Uk startup. I've built our blog and academy area from 0 to over 20,000 hits per month generating over 500 leads/month.

This sounds like a brilliant idea. Especially in a market where it's not so crowded. I'd say the key points are to:

1.) Make sure you fully understand the companies you are working with so that you can create really high quality content

2.) Do some work for free initially to get some really great case studies. You will need the social proof to convert clients.

3.) Make sure you track the ROI on your content marketing as closely as possible. In the end this is what is important. Don't focus on traffic, focus on quality leads.

4.) Make sure your content marketing has a very clear next step. This may be a CTA at the end of blog posts or a drip campaign with other relevant marketing after someone has signed up for an ebook and given your email.

5.) Don't just focus on the content. Design is extremely important.

6.) Always spend time on marketing your content. Many people forget to do this after sending a huge amount of time creating the content in the first place. You have to work at it to get great content seen.

There's a great company in the UK called distilled that are hired to do a lot of really creative content marketing for companies around the world. I'd check them out.

Let me know if you're interested in chatting further and we can potentially set up a call. Good luck!

Ed


Answered 6 years ago

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