We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
To be perfectly honest, you're likely going to have a tough time hiring an expert with such limited budget. However, you might consider:
- trying a different freelance site (oDesk & elance are 2 of the more trusted ones) and be strict in vetting the freelancers - read reviews, ask for work samples, etc.
- hiring an intern from a university with a strong marketing program
- consuming the very extensive amount of free online content about marketing strategy, optimization, channel growth, etc. Check out HubSpot's free resources: library.hubspot.com
- putting 1-2 days' worth of that hourly budget toward a Clarity call with an expert who can give you guidance on your marketing strategy
If you'd like to go with the last option, let me know and I'd be happy to hop on a call & help out.
Best of luck!