We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
At the end of the day you will always get what you pay for. When you start off your enterprise with the idea that you're going to try to get everything for free, yet of high-quality you are setting yourself up for failure. Consultants like myself will tell you time and time again that when you pay someone for a service you're not just giving them a stream of revenue you're confirming to them that you're committed to what you're doing and willing to invest in seeing your goals fulfilled. This goes along way in helping the consultant feel like they are doing something that's going to help you move your business or project forward and wasting on a pipe dream.
There's no question that small budgets are major obstacles. Marketing is an essential tool of business success and you must allocate a decent amount of funding to execute a strong marketing strategy. So whether you execute your own marketing strategy or hire a consultant you should be willing to take a minimum of 8-10% of your overall budget for marketing related tasks. If you start off looking for a minimum wage worker to manage a business essential function such as marketing you are positioning your nonprofit for failure because you will never get a seasoned pro for that price.
There are ways for you to have a fantastic marketing strategy on a small budget just make sure you hire a seasoned pro at a desirable fee to design and execute it.
Feel free to call me for some do-it-yourself tips.