We are leveraging AYTM.com to craft a survey to validate the need for an application we are currently developing. This relates to another question I've asked but basically we are back-peddling to ensure there is a need for the app before we get too far into the development cycle. We've received great feedback from friends, colleagues, and family but we want to hit some targeted strangers. I'm having trouble with crafting the actual questions to ask though. I don't want them to feel loaded but we aren't sure how broad to be with them. Here is basically what I'd like to know: Q1. Our application does X, how helpful do you feel it would be to you? 1 - Not helpful, in fact it's stupid. 2 - Meh... 3 - I could see myself using it. 4 - I'd be all over it and use it on a daily basis. 5 - TAKE MY MONEY... I NEED IT! Q2. What would you consider the value of an this application? $0, $.99, $1.99, $2.00+ I feel like I should be asking more. I'm a big fan of KISS but still feel like while we have their attention, let's extract some more pertinent information. What are your thoughts? Thanks a ton!
These are good questions to start with. I'd recommend rephrasing the first question to "How likely would you be to use this app?" (subtle but important difference - it can be "helpful" but they may not use it). And rephrasing the second to "How much would you be willing to pay for this app?" (again, idea vs. intent).
You can also get a sense for Net Promoter Score (NPS) by asking "On a scale of 1 to 10, how likely would you be to recommend this app to a friend?" (Learn how to calculate NPS here: http://www.netpromoter.com/why-net-promoter/know)