Questions

We are leveraging AYTM.com to craft a survey to validate the need for an application we are currently developing. This relates to another question I've asked but basically we are back-peddling to ensure there is a need for the app before we get too far into the development cycle. We've received great feedback from friends, colleagues, and family but we want to hit some targeted strangers. I'm having trouble with crafting the actual questions to ask though. I don't want them to feel loaded but we aren't sure how broad to be with them. Here is basically what I'd like to know: Q1. Our application does X, how helpful do you feel it would be to you? 1 - Not helpful, in fact it's stupid. 2 - Meh... 3 - I could see myself using it. 4 - I'd be all over it and use it on a daily basis. 5 - TAKE MY MONEY... I NEED IT! Q2. What would you consider the value of an this application? $0, $.99, $1.99, $2.00+ I feel like I should be asking more. I'm a big fan of KISS but still feel like while we have their attention, let's extract some more pertinent information. What are your thoughts? Thanks a ton!

First of all, the questions asked by you is more about validating your product than market. Hence, you need to be clear with the objective of the survey. Do you want to validate the market or the product?

If you want to assess the need of your product then you need to undertake a "Need Assessment" survey.

If you're struggling with pricing your product or adding feature (s) per pricing plan then you need to analyze the market/competition to be able to benchmark against.

Is there anything specific you're looking at? Feel free to reach out with more clarity to get clarity. All the best!!


Answered 5 years ago

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