I am planning to launch an online agency that offers creative design, branding and press release writing as well as marketing consulting. While as a Marketing professional I can easily cover the management and consultancy part, I believe that i need to outsource other services such as creative design. I have the following questions: 1- Should I hire graphic designers and writers from the beginning? or deal with freelancers? 2- If I deal with freelancers what payment structure do you recommend? 3- Should I hire freelancers to be affiliated with me all the time, or facilitate communication between the clients and freelancers and take a commission from each job? 4. Should I disclose the freelance designers names or keep it all under my name? I'm concerned about quality and business continuity. This business model is still unexplored in my region and I will be offering services that are not offered on other websites.
I've managed freelancers through my consultancy for the last 3 years. Prior to running my own business, I worked at an ad agency where I also managed a team of freelancers. Last year, my business generated more than $250k in revenue which was only possibly by working with quality freelancers.
I'd say yes, you should work with freelancers. You can refer to them as your "design team" when talking to clients and if they ask if they're employees, let them know they're contractors who you've built a relationship with and trust. You don't NEED to be the middleman between clients and the designer but it's a safe way to show that you're still adding value. I'd keep them behind the scenes and have everything come through you. You should keep the designs under your company name.
Happy to shed more light on this - Drop me a line if you'd like to schedule a call to chat.