What is your experience with creating ad campaigns for paid applications? We are getting our hands dirty with FB ads, but I was just wondering if anyone has some experience with the efficacy of this. We are currently #1 Top Paid in its category and #110 overall.
I have no experience in this other than the fact that I have done some research regarding the launch of a iPhone app for a previous employer. But seeing as no-one has answered yet I thought I'd point you to this: http://advertising.apple.com/promote/
I know nothing about the effectiveness of this platform, but from what I understand Apple will advertise your app to users of other apps. Hopefully that's at least somewhat helpful. :)