I am researching the topics that small company CEOs must learn to have an eCommerce strategy. I have noticed some companies struggled with their projects when they did not have a clear roadmap to overcome issues. Thanks in advance for your comments.
It depends by your company size and structure, but i think a CEO of a small company must understand what is pertinent to strategic decisions for his company. If you are thinking of changing the way you sell, it is better you understand why, which are the cost involved, benchmark your competition and see what they do. You need to have the situation in your hand in order to guide the decision process in the best way.