I've started a blog about the post-secondary education system (hobgoblinminds.com) and have no real readership yet (single digits). What are the first real steps in gaining traction?
Lots of fabulous ideas in this thread. Are you active on any social networks? If so, make sure you're letting your communities know you have a new blog and share your relevant blog posts with them. Are you active in any LinkedIn groups that are related to post-secondary education? If not, find and join 2-3 and participate. Ask and answer questions to get known. Also share your blog posts in your LI status updates. That will bring some visibility too. Do some research on Google+ to find communities discussing your topic. Join and participate.
Remember blogging and building a devoted readership is a marathon, not a sprint. Good luck!