Anyone have any specific recommendations they can give for raising a friends and family round of financing? I'm wondering about the usual approach about how much equity to give and what the valuation would be since obviously the business is going to be in an early stage. Any advice is greatly appreciated.
At that stage, its better to receive funding by a convertible note than with equity. Discuss valuation in further rounds when everyone has a better understanding of the value being created. Doing it at such an early stage and with non professional investors creates a huge contingency for future financing.