Hi everyone! I opened a digital marketing agency a year ago in the UK. It has been profitable so far with a good steady turnover. However, it is dependent on ad-hoc projects. I mostly do the work myself when it comes to PPC, social media, content marketing and Facebook ads. Everything else, such as website development and graphic design, I outsource to freelancers. I want to scale up the agency. I was thinking of selling retainers - defined packages paid every month. Maybe come up with one starter retainer for small businesses, one retainer for growing businesses and one bespoke retainer package. I was also looking into the possibility of buying packages from a company which is based in the Philippines. They offer various packages, including SEO, which I can sell and just add my margin on top. My questions is - what do you think - in-house created packages fulfilled by freelancers or re-selling ready-made marketing retainers as bought from a resellers abroad? Does anyone have experience with scaling up a digital agency? Thank you! Slava
Hey Slava! I actually have a ton of experience with this. For the last year myself and my partners have built out Rocketlaunch (www.rocketlaunch.co) to a growth agency focused on marketing and sales for Startups.
We work on core items internally and outsource when possible.
My caveat on outsourcing would be to ensure the work is good. We have worked with outsourcers in the Phillipines and Colombia and had some great successes. We have also had issues where we have passed work across to a client where we didn't do enough QA and it was poor quality. If you can find partners that deliver good work, consistently, nurture them and reward them as much as possible. We have been working with an agency in Colombia to great success, but we've also cycled through a few that didn't work out.
QA is king, and if you can ensure the work is quality, reselling can be highly profitable (just ask any retailer).
Feel free to PM me if you want to have a more direct conversation!