Keep asking great questions and focusing on fixing the issues and you'll get there! Video needs some innovation to become more accessible - you're on an interesting path!
Upon visiting the site - I'm not surprised that this is an issue. You are doing very little to illustrate how your product delivers value - and oddly, there is no explainer video - which for a company that produces marketing video, seems like not only an obvious move, but a requirement.
You need to go beyond benefits and talk about the value, but also tie it to how you create it.
Not suggesting any of the below as actual copy - just illustrating:
"The marketing value of video is huge - but producing video is time consuming and expensive. We've made it easy by producing the video for you - all you have to do is pick the one you want, add text, a logo, and your call-to-action and you've got a ready-to-upload video in minutes."
I'm sure you can improve upon the wording - and I may be off on exactly how it works (since we've agreed that the site isn't telling us that) - but I think you can greatly improve conversion and interest in the product with something similar.
If you'd like to walk me through the product I'd be happy to provide more specific feedback once armed with the facts.
It sounds like you need case studies, marketing collateral, website content and maybe even videos that speak to your target audience and clearly explain the value of your product! I would LOVE to work with you on this - I own a full service marketing agency that offers all types of design, branding, consulting, marketing and content services at reasonable prices that won't break your budget. http://www.bloominari.com I also can give you a project estimate for free: http://www.bloominari.com/contact/request-project-quote It's all about researching your target audience, monitoring competitors to know what works, reaching your audience correctly and speaking to your audience in a language they understand. Let me know if I can help you in any way and best of luck to you!
Hello! I have previously worked with BETA phase software in South America. In my opinion, your main approach should be to narrow down your market and target a specific audience thtat already understands your product, and later on expand to other users that require extra effort via-training. Feel free to contact me if you need further assistance with this issue.