I co-founded dadpardaz.com - a legal marketplace in Iran - less than a year ago. We've launched the Beta version two months ago and working to improve it's UX and add new features to it and at the same time working on marketing and introducing it to the limited groups of people. We see the expression in our users that they can not understand the system and what it does very easily. So we think maybe hiring a UX expert would help us. I am familiar with UX and normally I do it myself but I think maybe having a more professional UX designer would help us. What do you suggest?
What are some of the things users are saying that show you it's hard for them to understand the system? Do you have any consistency in areas where people are having trouble? Are you using any tools to track conversion rates through your funnel, and have those metrics gotten worse since your redesign? Feel free to book time with me if you want to dig in.