A made a 12 month proposal for a SEO services for a website that streams music. It currently has around 5k artists and 50k tracks that need to be optimized. The client told me that they want to sign up a shorter contract and if they see results, we will continue working together. How to explain to them that SEO takes time and I need 1 year to execute the strategy properly?
People who can get results don't need contracts. Do you know who do contracts? People who can't generate results and have large overheads.
Big digital marketing companies with hundreds of clients struggle to get results because they got too many clients, especially in the same niche so they play a numbers game.
And their services end up becoming a sales game and their focus is generally on their big clients.
I do ZERO contracts. Clients pay you to make them MONEY. If you can't deliver then you can't ask them to continue to pay.
If you generate results for your clients they will continue to use your service with or without contracts.
So focus your efforts on making them money.