I would highly recommend internet marketing as the most effective way to market your boutique hair salon. With internet marketing, you can target individuals within your geographic location effectively and at an affordable cost. This can be done with an enhanced SEO strategy or content marketing. Write articles that describe your salon and market that through diverse platforms across the web, specifically in your geographic location (300-800 words).
I can provide many recommendations based on my experience with affordable companies and tips that can help benefit your hair salon. Many companies or individuals might recommend hiring a top marketing firm to help drive consumers to your salon, but I discourage this. You can easily do this yourself! Through my experiences working with small budgets, I have been effective in driving internet consumers to my sites from 0 users to upwards of 10,000 unique live users in just under 6 months. I would love to help you do the same!