is there any successful proven step by step process to create a successful brand.. i'm not fitness icon and also not a complete fit personality but love to fit but i was golden glove in my state and national. but i never shown these because i'm an immigrant and also i don't have good accent? do i need to worry about it if i want to create a brand based out of NY ?
I have been working for adidas since several years so I do have quite some experience with marketing in this field.
PR and influencer marketing plays a great role as you mentioned, but those needs to be connected to the rest of the consumer journeys in order to generate sales.
Additionally, a good ecommerce strategy pass via a continuous optimization of the merchandising offer and how this is connected to marketing. A release calendar connected to your PR can be a good start for instance.
Happy to discuss this more in details.
I help increase sales through customer success. This mainly envisages sales, marketing, business strategy, and ensuring customer ROI.
PR or influencer marketing is nothing in itself but part of a business plan.
Where do you and your business want to go? What are the gaps? This should in my opinion determine what kind of brand building and activities you need.
Let me know if you need to talk this through.
Bye and all the best.
PR and Branding are tools to connect you with 1. prospects in need of your business offerings and 2. fans who align with your values. While marketing strategies should be determined by your company's goals, I would suggest you leverage your background as an immigrant, fitness enthusiast who isn't a meathead and other unique value propositions to develop an enthusiastic fan base who relates to your experience.
Hey man! I am glad that you asked this question. My dear friend, with all due respect I want to tell you that the secret of every company's growth is its service and products. If you products are best then you don't have any need to spend so much on these things. I would suggest you to emphasize on your services then you will see drastic changes in your business. Rest I can explain you in detail over the phone. You can call me anytime. Stay blessed man.
Branding is always important, especially when you are growing. There are a lot of ways to grow your brand but I would recommend you to start online. Why? Because that's where people go to research, find local businesses, shop, and meet people.
Internet is where interactions are happening and reputations are being built. So, I would recommend you to take small steps to build your fitness brand's online identity. Not need to pay big money to influencers and PR agencies.
Here's link to a blog I wrote that shares 100 tips and ideas to build a brand online. I'm sure it will come very handy to you, https://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
I also run a brand building agency that helps entrepreneurs with online visibility. In case you need further help to automate everything, don't hesitate to reach out. Here's my personal email: firstname.lastname@example.org