I have an established service/business I have been running for years, and I am considered an expert in my field. I am rebuilding our very old site, which will have many new features and a membership aspect. Unfortunately, my pricing has remained the same over the last several years, and I have always given away more for free than I should have from a business standpoint. I want to make this a viable business model and compensate myself for the time I pour into it. The new site launch brings so much to the table, but it will also cost more to maintain. How do I raise my prices without losing my customers? How do I price our new products without pricing them out? There is no one else who provides this local service.
As entrepreneur freebies are a good way to attract people. Hence I would recommend
- Differentiate between your core products and side products. Much like what WinRAR did, There customers were both corporates as well as personal users. They made the software freely available to private users to avoid piracy and increase adaptability while targeting the Corporates for revenue that drove their business. The Freebie model was useful for them. The same cases are used by other companies where one product drives the profit while other products are there to attract customers.
I can help you more if you can tell me more about your business.