We're launching our app soon http://teamstoryapp.com but we're wondering if we should do a closed beta or launch quietly... We know that launching in beta would give us good initial users and content creation (brand and community), but the downside of doing a beta is the friction for users to get on the application due to cumbersome process (TestFlight etc.) Some of us are afraid that people would churn because of this and suggesting launching the app quietly. Was anyone in the same situation? How do you go about doing this? Thanks in advance
I would suggest launching in a foreign app store only (ex: Canada). That will allow you to get more organic users to continue iterating without a big push.
I got this idea from Matt Brezina (Founder of Sincerely, previously Xobni) https://clarity.fm/brezina - he's the man when it comes to testing & iterating mobile apps.