We target Canadian small businesses (<75 employees) who aren't hiring frequently enough to have internal recruiters, job posting discounts, or fancy tools. Our shortlisting services are flat-rate and 60-90% less than recruiting agencies. Things we're already testing: content marketing, guest posting, partnering with associations & CoC's, PPC, tradeshows, and a referral program. Looking for some creative growth hacking ideas. Thanks for the input!
Are you targeting new businesses? Try acquiring a list of all new business license applicants. Do you have a budget for radio? Try news talk radio stations in your markets.
Also try targeted news feed ads with Facebook and LinkedIn if that isn't already part of our PPC plan.