Expert Advice

“Drop your free tier” should be for bootstrapped SaaS apps what “Charge more” is to consultants: a reflex, a sanity check, a default choice.

The startup world loves the next big thing and trends come and go faster than you can read the newest Tim Ferris blog post. But what happens when you ignore all the trends? Kate Hill of Aeclectic Tarot explains why her site looks like it's from the '90s -- and why it works.

If you're launching a startup—be sure to avoid these 6 common startup mistakes to put yourself in the best position possible.

Advice from Joanne Wilson, Angel Investor

A company will only survive as long as it continues to have a strong customer base. So, how do you go about getting those critical first customers?

Get on top of your Financial Model and business budget to enable managers founders to make game-changing decisions.

I had an idea for a product I thought people would like—but I never imagined I could do it alone. My entrepreneurial journey began with a search for a co-founder—which I discovered could have been my biggest mistake.

Thinking about designing your own logo, even though you're not a designer? These two branding and logo experts say: Think again.