Expert Advice

Reflecting on building a diverse and inclusive work environment in the tech industry, Michele Perras, Director, Global Ecosystem and Alliances for Pivotal Software, looks back on what she has learned in her 15 years of personal experience as a woman in tech.

No one likes talking about failure. But it might be the most important thing Founders can talk about.

Founders, are you struggling to figure out your startup logo? Learn from the best - and the worst - logos this year.

Early customer validation can’t be hacked – it has to be earned.

Although it might be tempting to pretend a media failure never happened, a single failure can be seriously detrimental to a startup or emerging media company.

Yes, you should charge money for your product. But how? And how much?

Before you can build the next great idea, you have to recognize that idea in the first place. Here's how.

Don’t forget that validation is a numbers game. A few data points – even when that data is compelling as people literally giving you money for your product – doesn’t complete the picture of what the process will look like at scale.

Make customers love your business by creating lasting relationships.