Search

What does hiring for your startup have in common with a Hollywood movie? Casting is everything.

You’ve probably heard mixed things about hiring startup consultants, for a good reason. Here’s when you should hire them -- and when you definitely shouldn’t.

Two things every effective email marketing strategy needs: magnets and ice cream. Wait, what? Allow us to explain.

There’s a reason the investor pitch is so iconic: because it’s so, so hard to get right. Here’s what you need to know to hit your pitch out of the park.

Thinking about raising money for your startup? Think really hard. And then think some more.

So you’ve heard about “employee stock options,” but you have no idea where to start. Check out this startup stock options 101 primer to get you going.

For entrepreneurs starting out, the right version of “fake it until you make it” is exactly what they should be doing. To become a part of the gutsy but harmless “faking it” tradition, here are three tactics entrepreneurs can use.

If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”