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Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

It’s no surprise that most of the successful Startups today started off as a completely bad idea. As it turns out, given the right circumstances, the dumbest idea can become the most profitable company.

You can’t simply assume that you’ll still be compensated for the equity without continuously providing value to the company’s growth. It’s a simplified Math problem. If you don’t work, you don’t get paid.

Likened to marriage, having a cofounder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.

The most impossible task for a Startup Founder is to "invent a big idea."

There comes a time in all of our lives where everything seems to be happening at once. For normal people, it's manageable, but for Founders, it's damn near deadly.

The idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.

When it comes to co-founders, we need to be 100% all-in, or 100% all out. Any space in between is a recipe for disaster.

Trying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.