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You can’t simply assume that you’ll still be compensated for the equity without continuously providing value to the company’s growth. It’s a simplified Math problem. If you don’t work, you don’t get paid.

Likened to marriage, having a cofounder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.

The most impossible task for a Startup Founder is to "invent a big idea."

There comes a time in all of our lives where everything seems to be happening at once. For normal people, it's manageable, but for Founders, it's damn near deadly.

The idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.

When it comes to co-founders, we need to be 100% all-in, or 100% all out. Any space in between is a recipe for disaster.

Trying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.

There's no version of being a Founder where we just keep doing everything right without a care in the world. We need to start opening up about what's in our heads and process our problems before we perish from them.

No one ever actually tells Founders it's OK to quit. No one except other Founders, of course.

Being safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.