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As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.

As our success grows, our relationships will change. It's inevitable.

Why you should be building a diverse team -- and how to do it.

The myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

Think of big competitors like the Death Star. On the outset, it's a planet killer. But its weakness is that it moves at a glacial pace.

What is product design in the age of digital startups?

Most networking is a waste of time. That's not because having a useful professional network isn't helpful, it's because how we often go about it is really unfocused.